About Us

At AKA Lux Beauty, we’re more than a beauty brand—we’re a movement of self-love, resilience, and everyday radiance.

Founded by Kareena, a 31-year-old single mom juggling school and motherhood, AKA Lux was born from a deep desire to turn struggle into strength. Tired of jobs that didn’t fit and a dream that wouldn’t fade, she created a space where beauty meets purpose.

Our handpicked skincare tools are designed to fit into your real life—bringing spa-like luxury home, without the luxury price tag. Whether you’re getting ready for the day or winding down from a long one, AKA Lux helps you take care of yourself in the moments that matter most.

Welcome to AKA Lux Beauty—where self-care shines through the chaos.